NIMBLE THINKING. NIMBLE BRANDS.
We don’t just grow brands. We help transform them
With big company rigour and start-up agility and experience gained at Nestlé & General Mills to challenger brands, we blend world-class strategy with pragmatic execution. Big-brand rigour meets entrepreneurial speed.
We build people-powered brands
We unlock growth by enabling teams to move faster, align better, and think bigger - together.
We solve real commercial problems.
Through Nimble Brands, we bring together cross-functional specialists to tackle brand and business challenges beyond the marketing team.
Our Services
Brand Strategy
Go-to-Market Planning
Growth & Commercial Strategy
Team Enablement
Fractional CMO / Embedded Advisory
Who We Work With
We partner with CEOs, CMOs, and founders to solve brand and business problems—fast. From scale-ups to global giants :
● 🚀 Challenger brands
● 🏢 Corporates + Global FMCGs
● 📈 PE/VC-backed businesses
● 🤝 Agencies & Founders
“Mark brings clarity, energy, and commercial focus. He doesn’t just advise—he helps you make things happen.” — CMO / Client
Why Clients Work With Us
“Led by Mark Elderkin – commercial CMO and strategist with 25+ years across brand giants and challenger innovators. Fuses big company rigour with start-up agility”
🧠 Big-picture thinkers with commercial sharpness
⚡ Fast, pragmatic, collaborative
💡 Proven across global, scale-up and challenger brands
🤝 Team of trusted cross-functional experts
❤️ Values-led: honest, curious, hands-on
Ready to Elevate?
Contact Me to Begin Transforming Your Business