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Lumières technologiques

Big Brand Clarity.
Founder-Floor Empathy.
Brand Systems that Scale.

Where big-brand thinking meets founder energy - scaling brands with clarity.

Lumières technologiques

Strategy that delivers. Brands that grow

We help ambitious leaders unlock brand and business growth with sharp strategy, bold creativity, commercial thinking, and a nimble network of expert collaborators.

SUSTAIN
Momentum over time

Mentoring, systems, compounding brand value.

BUILD
Clarity into action

​From positioning to go-to-market.   

DEFINE
Strategy into traction 

Brand, channel, product, team.

Nimble thinking.
Nimble brands.

Our Services.

Brand Strategy

Go-to-Market Planning

Growth & Commercial Strategy

Team Enablement

Fractional CMO / Embedded Advisory

Who we work with.

We partner with CEOs, CMOs, and founders to solve brand and business problems—fast. From scale-ups to global giants:

🚀  Challenger brands
🏢  Corporates + Global FMCGs
📈  PE/VC-backed businesses
🤝  Agencies & Founders

“Mark brings clarity, energy, and commercial focus. He doesn’t just advise—he helps you make things happen.”

– CMO / Client

Why clients work with us.

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🧠  Big-picture thinkers with commercial sharpness
⚡  Fast, pragmatic, collaborative
💡  Proven across global, scale-up and challenger brands
🤝  Team of trusted cross-functional experts
❤️  Values-led: honest, curious, hands-on

“Led by Mark Elderkin – commercial CMO and strategist with 25+ years across brand giants and challenger innovators. Fuses big company rigour with start-up agility”

Ready to Elevate?

  • LinkedIn

Contact me to begin transforming your business

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